PALETTE 08: Iridescent: Holographics in Design

We all experience a sense of wonder examining the swirl and sheen of mother of pearl or gazing at the chromatic luster on an oil or gasoline spill. These natural visual effects create tremendous color displays through the fluid interaction of surface properties with reflected light. Todays designers are able to mimic these effects like never before, employing both traditional and new, state-of-the-art production techniques. The new volume in the bestselling Palette series examines this extreme iridescence as applied to print, architecture, installations, fashion and more. From matte to glossy, metallic to transparent, the incredible versatility of expression is sure to endure, heralding a new age of holographic representation and innovation.